Battlefield 3 Designed to Take Down Call of Duty

Electronic Arts is setting the bar high for Battlefield 3. 

Speaking during the Ad Age Digital Conference in New York City today, CEO John Riccitiello confirm it will launch Battlefield 3 in November of this year and said the publisher has rival Activision's Call of Duty series in its sights. 

"This November, we're launching Battlefield 3. It's going up against the next Call of Duty, which is presently the #1 game in the game industry," he said. "A game that last year did $400 million dollars in revenue on day one. [Battlefield 3] is designed to take that game down." 

Riccitiello later compared this holiday's battle between the two games to the Red Sox/Yankees rivalry in baseball and said gamers can expect to see massive advertising campaigns for both titles. 

"There will be a couple hundred million dollars of marketing against these two products going head to head. We think we have the better product," Riccitiello added. 

EA Games president Frank Gibeau echoed similar comments during GDC last month when he told us: "Everybody loves a heavyweight fight, and that's what this is going to be. We're here to compete." 


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I just hope that DICE knows better and doesn't cater to the Call of Duty fans rather than their loyal Battlefield fans.  Like I've stated in other post, I have a veteran statues of 10.  To get a statues of 1, you need at least two games, so that means I own 12 Battlefield games (including expansions).  So I hope they give us the best Battlefield experience.


I just don't want to see the Call of Duty kiddies come to what seems to be a more mature game, a lot more tactical and just overall better and ruin it.  

Today I was playing a match and this rank 4 had the UMP-SA and the updated camo and wouldn't move from his corner.  Luckily I don't play the game without friends, so I told his location and we took care of him. I looked at his profile and sure enough, he was a hardcore Call of Duty fan trying to use his shit tactics in this game.    It's so much fun to WTF PWN Call of Duty n00bs.  They moan, bitch and cry saying the game is laggy when DICE has dedicated servers. 


They just can't aim.